URL: http://www.nestle.com/
Screenshot - Mainpage of Nestle Official Corperate Website
Screenshot - Other pages of Nestle Official Corperate Website
Nestle is a company that involve in childcare, cooking, petcare and wellness. Compare with the previous corperate website that i did, Nestle have more contents in ther website. I was wondering and i start to find out why. In the end I realise that as Nestle is involve in food industry and they need to provide the ingredient and other information while they have many products with different sub-brand such as (Kitkat , Milo, Maggie...) Other then food there is also products of petcare, wellness and so on. Thats why there are so many contents and links.
Screenshot - Grid system of Nestle Official Corperate Website
3 colum grid system has been use by Nestle official website. First colum with navigation , the second one with contents and the thrid one is the links that mentioned at the contents.
As a example, the contents is meantioned about About the company itself while in 3rd colum there will be show the links to download the report of Nestle and other infomation abt the company. Banner/images is located at the mid of the website so that the web wont looks boring which is all text base.
Screenshot - Search engine which located at top of the website
As the website have a lot of content, at the top of the website there is a search enigine provided. This is kinda helpful as there are so many contents but user can easily get the information that they want by using the search engine.
Screenshot - Links which located at botom of the website
As usual, bottom of the website have a list of links that not usually click/view by user but it is there as it will help other user they like to check out more and it is more to the website itself rather then the company information.
As conclusion, Nestle corperate website is more to text-base while enchat the content by using some images which is a way that commanly use by the designer. Flash not been using and i think this is quite a waste because flash would help a lot to deliver the msg even better then images if it is welly use .
1 comment:
Very good analysis. Grid system drawing also shown that you have some understanding in interface design.
You were questioning why there is no Flash involved in the Nestle website.
My guess is, although Nestle is food and bevarage company which is targeting on cildren and young market, but for corporate identity, they also want to build a "serious" food and beverages company image, which is in line with their slogan: "good food, good life". Sometime, fun and interactivity can lead visitor to a "not serious" feeling.
On the other hand, target user for corporate website like this might not be children, teen or parents (these types of user will go directly to product websites, such as Milo or Smarties websites with Flash). Usually, the corporate website users are investor, NGO, business partners and so on. Therefore, fun and interactive element might not be very userful and needed here.
Of cause, it does not mean it is wrong to have Flash.
Thanks.
Best regards,
Yik Jian
Post a Comment