My Client ::
Gdex Express
http://www.gdexpress.com/
Mission Statement / Site Objective
1.Bring out the image of trusted and professional express carrier service through the website.
(current website fail to build tursted and professional image, the CI colour, images not been used wisely.)
2.Provide certain useful tools/application
(Global Clock, Currency Converter..)
3.Provide quick access links for those important links.
(let user feel "EXPRESS" in a way)
4. Provide alternative way to user to check. tracking their shipments.
(An effective alternative way other then phone call.)
5.Replace certain information into interactive flash.
(to deliver the message more effectively)
6.The logo of Gdex will make into simplicity yet look professional.
(The drop shadow effect need to be removed.)
7.Provide tips for user in order to build a relationship between the company and the user.
(build trusted through relationship)
Competitor (Aim)
DHL (All the way)
Fedex (Express)
Citylink (Network)
-----------------
Gdex (Trusted)
-----------------
*DHL, Fedex, Citylink are International Express Carrier
*Gdex is Local Express Carrier
Build the image diffently from other company and avoid crash of the ideas. TRUSTED will be the main keyword of the entire website.
Goals
Increase the sales through building TRUST image.
Promote the use of web to manage customer order. (alternative way to mange their order/shipments)
Target Audience
Primary: Businessman
Secondery: Household
Third: Students
(Malaysian Only. Not International Express Carrier Service)
6 comments:
Wow, impressive analysis. No wonder you're A-list student....(Geram).... Anyway, the tracking device of the customer shipment is really a good idea. It is what Amazon had done, and I think is a very clever idea of a safe shipment. In addition, this also a part to play the key role of trust between the customer and the company.
Overall the Gdex website give me the feeling of boxy and boring.. it is too serious and doesn't give me the power of express and their effectiveness in their service.
Besides that, it is too much of text base, i think can add in much more images about their company to echance the whole website.
yea.. i love the application of apply a quick access links/navigations to reach the section they want.
I like the idea of provide quick access links for those important links cos it really help user a lot.
The Gdex website give me the feeling of they not that confidence to themselves and also cant create a good image for this corporate.But they make their website very directly and very clear to let user know they are express company^^
Like your idea on the useful tools, which is the global clock, currency converter and so on. This can show more that this website is worldwide service and user friendly for the user who browse the website.
I see a list of navigation on the side, is like, their not grouping the content and branches out and break into too many links. Like what you mentioned, I don't feel express anyway, since there are no hierarchy on the content. Some of the contents not so important but they branches out together with the important ones.
The logo that you mentioned about the drop shadow effect need to be removed, I'm wondering is it okay to do so, to edit the original logo although it is just small adjustment. Why did I said so because I really feel to do the same way for my website XD.
thanks buddy~
the suggestion that you guys gave me i will take into consideration when i work on the interface/web. :D
Wow, What a Excellent post. I really found this to much informatics. It is what i was searching for.I would like to suggest you that please keep sharing such type of info.Thanks gdex tracking
Post a Comment